Case study
Developed an animated landing page experience for HeyClo.com with smooth scrolling, responsive layouts, polished interaction design, and a loading experience tested across devices.
I developed HeyClo's animated product landing page with Framer and Lenis, including responsive sections, smooth scrolling, interaction details, and the loading experience. My contribution focused on the public-facing product story and how it behaves across screen sizes. The published landing page is linked from this case study.
Evidence and scope: This documents my landing-page contribution, not development of HeyClo's relationship AI. Historical Lighthouse checks are not published here as a reproducible benchmark, and the live product may have changed since this work.
The product needed a premium animated landing experience that stayed smooth, responsive, and performance-conscious across screen sizes.
HeyClo / CLO AI was built as a product landing page where motion, responsiveness, and page quality mattered as much as the visual direction. The work focused on turning the product story into screen-friendly sections with smooth scroll behavior and polished interaction design.
For similar work, explore Landing Pages.
Planning a similar build? Read React and Next.js Performance Audit: What to Ask for Before a Rebuild.
Planning a similar build? Read Frontend Revamp Checklist for Websites and SaaS.
The page needed a fully animated product story, but the motion still had to stay readable and screen-friendly.
I kept the animation tied to section pacing, smooth scrolling, and interaction states instead of adding disconnected decoration.
Animations that look polished on desktop can easily feel cramped or unstable on mobile.
I tested responsiveness and animation behavior across devices, then adjusted the sections to stay usable on smaller screens.
A motion-heavy page still needed strong Lighthouse and loading behavior.
I tested loading behavior and used Lighthouse findings to guide page-quality improvements.
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