HeyClo / CLO AI was built as a product landing page where motion, responsiveness, and page quality mattered as much as the visual direction. The work focused on turning the product story into screen-friendly sections with smooth scroll behavior and polished interaction design.
A fully animated product landing page with smooth scrolling and premium storytelling.
01 / What I did
Developed the fully animated landing page experience.
Built responsive layouts and screen-friendly sections.
Created smooth scrolling and polished interaction behavior with Framer and Lenis.
Tested responsiveness, animation behavior, loading experience, and Lighthouse performance.
02 / How I did it
Used Framer for interaction and section motion so the page could feel premium without becoming random.
Used Lenis to make scrolling feel fluid and controlled across the landing flow.
Checked the page across devices so the animation system did not break the responsive layout.
Improved page quality toward 80-90+ Lighthouse scores across key checks.
Challenges
The product needed a premium animated landing experience that stayed smooth, responsive, and performance-conscious across screen sizes.
Each point focuses on the real build scope: implementation pressure, performance, responsiveness, workflows, and launch quality.
Challenge
The page needed a fully animated product story, but the motion still had to stay readable and screen-friendly.
How I tackled it
I kept the animation tied to section pacing, smooth scrolling, and interaction states instead of adding disconnected decoration.
Challenge
Animations that look polished on desktop can easily feel cramped or unstable on mobile.
How I tackled it
I tested responsiveness and animation behavior across devices, then adjusted the sections to stay usable on smaller screens.
Challenge
A motion-heavy page still needed strong Lighthouse and loading behavior.
How I tackled it
I tested loading experience and Lighthouse performance, improving the page quality to the 80-90+ range across key checks.
Outcome
A fully animated product landing page with smooth scrolling and premium storytelling.
Delivered a live animated product landing page.
Created a smooth scrolling product storytelling experience.
Improved responsiveness, animation behavior, loading quality, and Lighthouse checks.
More Work
Move through the project pages as actual case studies instead of flat cards.
