Multi-role product complexity
Brands, creators, and admins each needed separate workflows inside one platform.
I structured the frontend around reusable components and workflow-specific surfaces so each role could move through the product clearly.
Case study
ChainReach.ai
Developed frontend modules for a creator-brand platform with multi-role workflows for brands, creators, and admin users.
- My role
- Frontend Developer
- Timeline
- Jan 2026 - Present
- Status
- Live Product
What did I build for ChainReach.ai?
I built frontend workflows for brands, creators, and administrators on ChainReach.ai: dashboards, campaign creation and acceptance, negotiation screens, AI-assisted campaign generation, and chat. I connected these interfaces to backend APIs using Next.js, TypeScript, and Tailwind CSS. Dashboard access depends on the user's account and role.
The brief
Next.jsTypeScriptTailwind CSS
The platform needed clean frontend workflows for brands, creators, and admins while connecting campaign modules with backend APIs.
ChainReach.ai is a creator and brand campaign platform with multi-role product surfaces. The frontend work covered dashboards, campaign creation, creator acceptance flows, negotiation screens, AI-assisted campaign generation, and global AI chat UI.
For similar work, explore Frontend Development.
Planning a similar build? Read SaaS Dashboard Development: What to Scope Before Hiring a React Developer.
Planning a similar build? Read Why UI/UX Should Come Before a Website Rebuild.
What I delivered
- Developed frontend for brand, creator, and admin workflows.
- Developed responsive dashboards and campaign creation flows.
- Developed creator campaign acceptance flows and negotiation screens.
- Implemented AI-assisted campaign generation interfaces.
- Implemented global AI chat UI and connected frontend modules with backend APIs.
How it was built
- Used Next.js, TypeScript, and Tailwind CSS for a reusable component-based frontend architecture.
- Connected frontend modules with backend APIs while keeping the UI system clean and maintainable.
- Used reusable UI systems, custom components, code splitting, Git workflows, and feedback-based product iteration.
- Handled the platform as a multi-role workflow system instead of a set of isolated pages.
Challenges & decisions
Campaign and negotiation depth
The platform needed campaign creation, acceptance, and negotiation screens without becoming messy.
I built dedicated campaign flows and negotiation interfaces, then iterated with product feedback to keep the UI practical.
AI modules inside product UI
AI-assisted campaign generation and global AI chat needed to feel integrated, not bolted on.
I connected the AI interfaces with backend APIs and kept them inside the same reusable frontend system as the rest of the product.
Product features
- Brand dashboards
- Creator workflows
- Campaign creation
- Negotiation screens
- AI-assisted campaign generation
- Global AI chat UI
Outcomes
- Delivered frontend surfaces for a live creator-brand platform.
- Supported brand, creator, and admin workflows.
- Developed AI-assisted generation, global chat, campaign flows, dashboards, and negotiation screens.
More of my work
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